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A Quick View Into The Fashion World

a woman with purple hair wearing a black sweater and a maskPhoto by mikotoraw from Pexels

The face mask has arrived in everyday fashion. In addition to summer dresses, colorful heeled sandals and jingling statement jewelry, you can now also find what you are looking for when it comes to infection protection when it comes to online fashion shipping. The selection is not yet large, but it will certainly not take long. Because the fact that face coverage will be a summer accessory for better or worse, is something you start to grumble about. 

After the customers have been able to get by with the self-sewn and handcrafted masks for a few weeks in very different style levels, the demand for something special is growing - now that production and trade are starting up again. People and their consumer behavior don't change that quickly, not even in the face of a pandemic.

Good news: You can actually protect yourself as much as possible by wearing an N95 respirator mask:  Get your N95 respirator masks for the whole family today. 

The encouragement that is widespread on social media: "If you have beautiful eyes, now is your moment", does not fail to have an effect for a short time. But whether with or without beautiful eyes, when you have to cover half your face, the need to do this with a certain stylistic dignity grows. Politicians match the color of their masks with the color of their clothes, in Austria green government politicians were the first to appear in front of their noses with elegant drapery in party color.

  • No crisis profiteers

Of course, the fashion labels still have scruples about actually generating sales with the masks they sell. There is too much concern that someone will be accused of profit-making during the crisis. That is why the majority of the masks that are available in different online stores are marked with the label "Charity". The net profit generated by these products will be donated to charity. The online boutique Aboutyou again emphasizes that it sells masks at cost price: Here, too, the fabric masks have naturally been included in the "Accessories" category. There is its own special collection created by influencers, models and designers. German TV favorite Guido Maria Kretschmer, for example, has one with a cat's nose. His company, which actually specializes in socks, has a particularly pragmatic kind of good deed: with every comparatively high-priced mask that you buy there - for example with the imprint "Smiling inside" - you also buy a second one is donated to those who cannot afford it.

Even sales talent Kim Kardashian combined her MNS initiative with a charitable campaign. She announced that she would donate 10,000 masks - the mask collection presented at the same time by her underwear brand Skims sold out within minutes.

Incidentally, this gives the recently born Viennese term "nasal thong" a whole new meaning. This also applies to the bikini line of the Italian Elexia Beachwear, which skilfully combines mask and bathing trunks.

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  • Leopard and flower

"Vogue" recently helped its clientele through the crisis with a compilation of the most beautiful masks. Unfortunately, the Prouenza Schouler collection is already sold out, with a mere 100 dollars per facial accessory - but also in favor of the New York Covid Aid.

If you want to spend a little more on your mouth and nose covering, you can also invest in Austrian designers. 

The luxury brands Louis Vuitton, Gucci, Chanel and similar are still reluctant. They made masks at the height of the lockdown - but for those who needed them most at the time. Prada switched production at the end of March and started producing 110,000 respiratory masks for paramedics in the Tuscany region. Armani also earned merits in this way: Giorgio Armani not only donated two million euros for the public health system in Italy, he also produced protective coats for paramedics in factories that are otherwise extremely expensive jackets.

At the beginning of the mask requirement, the first thing you found there was if you couldn't sew yourself or if you had a talented environment. On April 2nd, the search term "Face Mask" was entered there a hundredfold - the term was searched for nine times per second. Sales on the platform doubled in April, with 12 million masks changing hands.

It was a Gucci mask, however, that will go down in fashion history as prophetic. Singer Billie Eilish wore it with her usual eccentric outfit at this year's Grammys in January.

Even earlier, of course, was fashion designer Marine Serre, who "foresaw" what was in store for fashion as early as September 2019 at the Paris fashion shows for spring / summer 2020. In one of the dystopian collections - also a popular genre in the fashion world - the models wore face masks that were supposed to help against air pollution. At that time, one could hardly have imagined that there would have been raging sales - except in Asia. A Chinese designer, Masha Ma, sent her models down the catwalk with Swarovski-adorned masks around 2014, and they went on sale. Often masks were simply used as an accessory because of the alienating effect - for example at Gucci in the autumn / winter season 19/20, in which spiky face coverings were supposed to shake up.

And then there would be the problem that shouldn't be overlooked with all the chicness of the new fashion mask: Can you wash it anyway?

Good news: You can actually protect yourself as much as possible by wearing an N95 respirator mask: Get your N95 respirator masks for the whole family today. 

Disclaimer: Please note that we can only pass on general information and cannot make any guarantees or be liable for any consequences of your decision making or behavior. Use good common sense and ask your healthcare provider or physician for advice.

Thanks for stopping by. Please leave your comments, ideas, or feedback below so we can continue to provide you with great content.

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